AI-Powered Product Innovation
Market Analysis
Customer Insights
Product Requirements
The hardest question in product innovation is: “What should I build?”
Answering this question is the art of upstream marketing. It requires a huge amount of time and expertise in gathering and analyzing market data, competitive intelligence, customer needs assessments, and developing solid product requirements that can actually be designed and tested by an R&D team.
Artificial Intelligence is transforming the art of upstream marketing. A product manager, skillfully using AI tools, can accomplish in hours upstream marketing tasks that used to take weeks. AI Upstream was created to help product managers and engineers innovate products more effectively and efficiently.
AI-UpTM Suite
A comprehensive suite of AI and data analytics software for upstream marketing
AI-UpTM Model Builder
- Extract market sizes and growth rates from a variety of data sources
- Segment by geography and category
- Build comprehensive market models and export to Excel
AI-UpTM Segment Cluster
- Discover new ways to segment the market using cluster analysis
- Let product and market data speak for itself
- Freedom from conventional wisdom to discover clusters of growth and opportunity
AI-UpTM Insight Discovery
- Extract customer needs from audio, video, and text
- Merge and summarize insights from multiple sources
- Support for multiple languages
AI-UpTM Req Lab
- Generate product requirements from customer needs
- Actionable, testable, traceable requirements for your engineering teams
- Prioritize, flag conflicts, and make trade-offs
AI Upstream 